Winnipeg, Manitoba · Available for selected projects

Brands built
with clarity.

Brand strategy, marketing direction and design for businesses ready to look sharper, communicate clearly and move with intention.

Explore selected work
BRAND STRATEGYVISUAL IDENTITYMARKETING

01 / SELECTED WORK

Proof, not
decoration.

Each project begins with a business question. The design is the answer—clear, considered and built for the way people actually use it.

Muse Brand Lab business card identity with a bold wildlife concept01

Muse Brand Lab

Brand strategy · Visual identity

The question
Create a distinctly Canadian identity without falling into familiar visual clichés.
The move
A geometric moose mark, disruptive magenta and warm earth tones create a flexible, memorable system.
View case study
Muse Brand Lab case study detail 1
Muse Brand Lab case study detail 2
Cargill Ag Canada International Women’s Day campaign shown on mobile devices02

Cargill Ag Canada

Campaign strategy · Social content

The question
Turn corporate values into a campaign that feels local, credible and human.
The move
A mobile-first visual framework puts women in agriculture at the centre of every story.
View case study
Cargill Ag Canada case study detail 1
Cargill Ag Canada case study detail 2
AceroTec industrial catalogue design03

AceroTec®

Editorial strategy · Product catalogue

The question
Make a dense technical inventory easier to understand, compare and purchase.
The move
Structured grids and true-scale diagrams transform a catalogue into a practical sales tool.
View case study
AceroTec® case study detail 1
AceroTec® case study detail 2
Cargill Cotton sales collateral04

Cargill Cotton

B2B communication · Sales collateral

The question
Clarify complex marketing and sustainability programs for growers across the United States.
The move
A concise, brand-aligned sell sheet organizes the offer for quick conversations in print and digital.
View case study
Cargill Cotton case study detail 1
Cargill Cotton case study detail 2
Google Merchandise Store ecommerce analytics report05

Google Merch Shop

GA4 analysis · Digital strategy

The question
Find the story inside acquisition, device and product-performance data.
The move
A visual audit turns funnel drop-offs into focused recommendations for conversion and revenue.
View case study
Google Merch Shop case study detail 1
Google Merch Shop case study detail 2
Cargill Ag Canada direct-mail piece06

Cargill Direct Mail

Print production · Prepress

The question
Prepare a targeted piece for production without compromising brand or technical standards.
The move
Precise layout adjustments and specification checks keep the communication clear and press-ready.
View case study
Cargill Direct Mail case study detail 1
Cargill Direct Mail case study detail 2

02 / SERVICES

Clarity from
first thought to final file.

Senior-level thinking without the layers of a large agency. We shape the idea, build the system and make sure it works in the real world.

01

Brand clarity & identity

Positioning, messaging and visual systems that make your business recognizable—and easier to choose.

  • Brand audit
  • Positioning & voice
  • Visual identity
  • Brand guidelines
02

Marketing direction

A focused plan connecting what your brand says, where it shows up and what your audience does next.

  • Campaign concepts
  • Content systems
  • Social direction
  • Digital analytics
03

Design that performs

Clear, production-ready communication designed for real audiences and real business conditions.

  • Editorial design
  • Sales collateral
  • Direct mail
  • Prepress & production
04

Smarter marketing systems

Practical AI-supported workflows that reduce repetitive work while protecting your brand standards.

  • Workflow mapping
  • Content templates
  • Lead follow-up
  • Simple automations

THE MARAVAL POINT OF VIEW

“Good design gets attention. Strategic design gives that attention somewhere to go.”

03 / HOW WE WORK

A clear path,
from start to strong.

  1. 01

    Listen

    We uncover the real business problem, the audience and the opportunity.

  2. 02

    Define

    We make the strategic choices that give the work focus and meaning.

  3. 03

    Design

    We build a distinctive system with clarity, flexibility and craft.

  4. 04

    Activate

    We prepare the tools, templates and guidance your brand needs to move.

Mara Valdovinos, brand and marketing strategistWINNIPEG
MANITOBA

04 / THE MIND BEHIND IT

Experience,
without the autopilot.

I’m Mara Valdovinos, a Mexican-Canadian brand strategist and graphic designer with 30 years of experience across Canada and Mexico.

I’ve learned that the most valuable part of design is not making more—it is knowing what matters. I bring seasoned judgement, curiosity and production precision to every engagement, while integrating new digital and AI-supported ways of working.

30+Years shaping brands
02Countries of perspective
01Senior partner throughout